Putting a personal touch on third world labor…

Brilliant twist on marketing from Anthropologie:

Stuffed with love and stitched with care, these cozy critters are the handiwork of Kenana Knitters, a knitting cooperative dedicated to improving the lives of women in rural Kenya. Each animal, handknit from locally grown wool spun on old bicycle wheels, comes with a card signed by the woman who made it, making these little guys heartwarming in more ways than one!

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