Wendy’s Natural Cut Fries: Cut a Corner, Call it a Feature!

Remember when the Coca Cola company introduced New Coke so that it could fail and they could introduce Coca Cola Classic with corn syrup instead of sugar to save hundreds of millions annually? While this won’t save that much for the smaller Wendy’s franchise, their new “Natural Cut” fries saves on the step of potato peeling, resulting in higher margins and a marketing opportunity. Nice!

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