Archive for the ‘ Graphic Design ’ Category

GFRY: Early Stage Opportunity Identification

This week, we continued brainstorming opportunities that we thought our partners would be interested in. We then looked at what we thought the people of Talca would need. We then filtered these opportunities based on our own design interests to present three ideas.

GFRY People Module

Cleo, Vrinda and I looked at our GFRY partners in Chile, their past projects and their intended impacts in order to start thinking of ways in which we could collaborate. We started with a relationship map to document who works with whom in what capacity. Then we took a stab at breaking down past projects by category to understand the working methods and goals of our partner institutions. Finally, we took a first pass at projects that we thought could benefit our partners.

How do you design a postcard that elicits a response?

In today’s GFRY meeting, we discussed possible approaches to getting some research by proxy. Our objective is to understand some of the needs of the region we intend to focus on in order to provide design inspiration. The professors independently thought that Talca would be a good place to target, which is within the Maule region that Monica and I were looking at. We considered contacting the CESFAM, Reconstruye, and local radio stations to get the word out about a postcard project and to possible provide a distribution front. The issue we have yet to resolve is one of content: how can we make the cards something people will want to take the time to fill out and return?

Several suggestions were made. One, we could try to place our own version of the card in an envelope with a blank, postpaid card for them to return so that they feel like we’ve invested some time into getting to know them. A possible downside to this approach is research bias. Our card might affect their response. Two, we could make a poster explaining who we are and why we want the information with a stack of the cards underneath at a CESFAM. Monica predicted that the response rate would be low from that strategy because it isn’t personal enough. Three, with the right live contacts on site, we might be able to encourage the whole family to participate and target distribution through primary schools. Four, we could make the task simple by placing a map of the area on the front and ask them to identify features in the community that are important or missing. This asks for a focused response that requires very little time or creativity and the minimal commitment might encourage participation. Five, if we distribute these through consultarios, there is probably waiting room time where, if these were given to patients with other forms to fill out, might provide a solid rate of captive audience response.

The next task is designing postcards that can be mass produced and ask the right question(s) that will help us understand individual and community needs.

Harry Pearce Lecture

Harry Pearce of Pentagram gave a lecture this evening on how found objects have inspired his practice. He began by sharing nonsense signs such as, “Avenue Road,” and “Pink Green.” He explains that his mentor taught him to collect these images to help clear his mind. Yet in a way he obsessed over them, leading to “Conundrums.” The work started as an experiment with one typeface, two colors and a box but quickly found its way into Pentagram’s Christmas calling book, a Saks Fifth Avenue catalog and finally its own book. The lesson is to “never give up on an idea.”

Harry’s aesthetic is usually very clean. He asks himself, “How dramatic can I be with the least amount of effort?” Then he takes full advantage of the duality of typography – in that “you have the meaning of the word and its form” – to deliver his message. In the case of an architect’s identity, he wanted to demonstrate how the space between the letters were as important as the letters themselves. He flipped the logotype to help the architect see his analogy to the importance of space between buildings.

Silence in music is as important as the notes.

For the Dana Centre, a science museum, Harry explored layered text in ways that became integrated into the architecture. Rhetorical questions, snippets of conversations found on the internet and non-existent branches of science permeate the windows, tables, and walls. The effect is playful yet inquisitive.

Harry concludes by explaining moments of synchronicity in his life where dreams that he recorded in text and sketch have materialized in some way. He cites a whale lake that he walked across and a line about butterflies that related to his neighbor’s music as examples. The importance of his dream journal is his ability to refer back to it in his creative work.

Great graphic design is about truth: a perfect reduction of thought into a line.